A Living, Evolving Tool
Design thinking is not a relic to memorize or a set of rigid templates to follow. It’s a dynamic, adaptive process—a material to shape and reshape around creativity, user research, and the core of problem-solving.
The power of design thinking lies in being tailored to the unique challenges of each project. It’s not a doctrine carved in stone, and I’m not here to preach design dogmas.
Designing for People, Designing with Teams
Workshops are experiences—crafted with care. Over time, I’ve refined concepts like “war rooms” for immersive collaboration, “web recaps” to ensure continuity, and “feedback moments” to deepen empathy—not just for users but for the team itself. Narratives, rituals, and actionable business insights are integrated to help participants leave with more than just ideas—they leave with tools to inspire and share.
15 Years of Innovation Extraction
Design thinking workshops have taken me from Milan to Reykjavik, from Kuala Lumpur to Copenhagen, proving their versatility as innovation extractors. Whether it’s uncovering latent strategies or testing bold new ideas, these workshops are not a process I facilitate—they are collaborations we live through. Together, we don’t just imagine bold ideas; we turn them into tangible results.
From Design Thinking to Organizational Transformation
Design thinking doesn’t just shape projects; it can also transform the systems and structures that make innovation sustainable. This is where it intersects with organizational design—a discipline that reimagines how we work by involving those who live and breathe an organization’s culture. Collaborations with pioneers like Kopernicana, which is driving the development of Organizational Design in Italy, highlight this potential.
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